|
stage, and are scheduled for completion within the next two to three years. All of Sunset Resorts' properties offer our unique vacation ownership program designed for both the individual vacationer and the corporate incentive market.
In its early days, Sunset's founders traveled throughout Canada putting on presentations in hotels. This experience helped Sunset to fine-tune its vacation program; sales of memberships obviously spurred the need for additional construction at its flagship Caribbean resort. The founders' attention turned to the development side of the business and they set about to show other travel professionals how to sell Sunset memberships to their clients.
Over the last two years, Sunset Resorts has created a network of Distributors across Canada who use direct sales and specialty programs designed to reach the consumers best suited to own the vacation program. The widespread acceptance of Sunset's program by the larger retail travel industry is a very clear signal that we have developed an approach to vacationing that makes sense to a broad spectrum of Canadians.
Nonetheless, the partners looked at the Windsurf Hotel in the same way that a sculptor looks at a piece of stone-they felt that from this raw material they could create something that the wider Canadian market would appreciate and support. This was the right fit--they were certain.
|
